One of the many pieces of advice I’ve gotten from my diverse
probes into the internet in search of a magic way to sell my books was that I
needed to send out press releases.I researched the definition of a press release and asked my
patient husband if he remembered ever receiving them as a journalist. He said
he was sure he had. He was also sure they had ended up on his wastebasket. That
was forty years ago, before email, he added.
Maybe it is different these days.
But after emailing twenty cleverly-written, intriguingly
hooked, illustrated (with my best picture and the covers of my books) messages,
and getting no response, not even a rejection email back, I decided two
things: I didn’t know shit about writing
press releases, and even if I did, I was in competition for attention in print with
the other ten thousand self-published writers in the state. Junk folders in newspaper
computers and neighborhood publications must be stuffed to overflowing with our
pathetic attempts to get someone to notice us.
Unknown writers rarely get even an inch of printed space anywhere.
Misery loves company, but thinking that didn’t make me feel
better.
I began my next novel. I tried to write about someone young,
a romance maybe, they are selling right now, but the page remained blank for days. However, when I uncovered
sixty-year old Eleanor with an impossible grand daughter in my subconscious, the
words started coming. My computer was glad. So was I.
Then the phone call came.
Someone whose name I didn’t catch, wanted to interview me. For a piece
in the Oregonian. About? “Your
writing,” he said. “I saw your press
release. I’ll come to your place.” I made sure my husband would be here when he
came, just to make sure I was safe. I used to teach Stranger Danger to middle
schoolers.
It was apparent from his questions that he had created his
own hook: an 81- year -old woman who
writes about sex. He seemed somewhat pervertedly impressed.
“I write about older women. Older women are human beings,
they think human things, among them they remember sex, wonder about it. Do it.
Is this so weird?” I asked. He left. A
photographer came. She assured me that my writer was well-respected, even won
Pulitzer once. Not to worry.
Four weeks later, the article and the video appeared. They
made me look terrific. I loved not only the writing, but the many emails from
friends congratulating me on continuing to write novels about “old ladies” who
discover that they still are in charge of their lives when they might have
given up. Like me, perhaps, an old lady
unfamiliar with press releases.
I do not write with fame and fortune as my goals. That’s good because fortune has eluded me. However,
my fifteen minutes of fame, ala Andy Warhol, felt very good. And Eleanor is coming along. All's well.
http://www.oregonlive.com/living/index.ssf/2016/07/breathless_writer.html
A piece in the Oregonian? What a great feather in your cap. Maybe the article will land you a better agent.
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ReplyDeleteAll the best :)
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